YOU’RE ABOUT TO GREENLIGHT A PRODUCT YOU’RE NOT SURE SHOULD EXIST.
Before you commit a team, a budget, and your reputation, decide if this software idea
is actually worth building.
Built around the Decision-to-Execution™ Framework. A clear way to make the call before code.
NO PITCH. ONE CALL TO DECIDE BUILD, CHANGE, OR STOP.
3 QUICK OUTCOMES
THE PROBLEM
Most founders don’t fail because they can’t execute.
They fail because they commit to an idea before it’s ready to exist.
You feel the pressure to move.
Teammates want direction.
Developers want a green light.
Investors want progress.
But once you say yes, backing out costs more than money.
It costs credibility.
MENTOR / SOLUTION
I’m Prem Talreja.
I’ve watched smart teams ship products that worked exactly as designed and still went nowhere.
The mistake was never execution.
It was deciding too late.
LunaGen exists to fix that moment.
Not to help you build faster.
To help you decide correctly.
BENEFITS / WHY THIS
This is not a dev shop.
This is not an AI agency.
You don’t get pushed toward building.
You get pushed toward the truth.
What this gives you:
• Permission to say no early
• Clarity you can explain to partners
• Fewer irreversible decisions
• Confidence to move forward or walk away
PROOF / CREDIBILITY
This work is about judgment.
Prem has operated and invested inside early-stage technology companies across healthcare, legal, HR, and data-heavy software.
Advised and invested in multiple startups later acquired by VMware, Cisco, and A10 Networks.
The common thread was not better code.
It was better decisions made sooner.
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SIMPLE 3-STEP PROCESS
DIFFERENTIATION / FLEX
What most teams do when they panic:
• Build to “see what happens”
• Hire developers to find answers
• Keep going because they already started
What this does instead:
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Decide before building
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Validate before hiring
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Stop early when stopping is the win
